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Surface
200m
1,000m
2,500m
The Abyss
BrennaHardman
Finance • Marketing • The Deep
32.7157° N • 117.1611° W • San Diego, CA
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001 — Background
My experience spans the trading floors, financial markets, and the creative side of finance. Over the years, I’ve brought together market knowledge, branding, strategy, and creative production to develop marketing programs for financial firms and advisors.
0
Years Building
∞
Hours in the Garden
1
Very Good Dog
???
Waves Caught
0
Countries Stamped
0
Sea Adventures
$ ssh brenna@trading-floor.deep
Establishing encrypted connection...
Connected to HARDMAN_TERMINAL_01
$ cat ~/manifesto.txt
> Markets are ecosystems.
> Every trade is a migration pattern.
> Every chart, a topographic map of
> collective human conviction.
> I read both fluently._
002 — Origin Story

From
Chicago
to San Diego

I studied finance at DePaul University, and my first job out of college put me on the trading floors of the CME and the CBOE in Chicago. After a couple of years on the floor, I started hosting media broadcasts for the CBOE and earned my Series 3, 4, 7, 24 and 63 licenses. I no longer hold any of these registrations.

An international bank then recruited me to lead marketing in Chicago, where I learned graphic design and fell in love with it. That led to the 1871 accelerator and the chance to build something of my own: Buyside Design, a studio making websites and marketing for financial firms. Today I run it from San Diego.

I fell for brochures and good design long before I knew it was a career. Buyside Design is that instinct, built into a studio.

The best trade I ever made was choosing to build instead of bet.

003 — Venture
Est. 2013 • Design Studio

BSD

buysidedesign.com →

Over a decade of experience in the finance, trading, and marketing world. Fell in love with graphic design on trips to Amsterdam working at a previous firm and carried on my studies eventually building websites, interactive brochures, videos, and other marketing collateral for funds and advisors.

004 — Showcase
Portfolio Showcase

Vibes

vibes.company →

vibes.company is a portfolio showcase of recent work, including AI-built websites and other digital projects.

005 — Transmissions from the Deep

The
Deep
Dispatch

Raw transmissions on markets, nature, building companies, and the strange parallels between trading floors and ocean floors. Sent when the signal is strong.